Conceived as a Pan Nigeria initiative, the free net campaign which is targeted at mothers and children who are the most vulnerable to malaria scourge has been on, for over two years and has moved to several states in the country including Kano, Jigawa, Niger, Benue, Kwara, Ogun, Abia and Rivers state.
On the rationale behind this initiative, the Public Health Development Manager of the company, Mr. Idris Ibrahim said: "We are driven by our core belief and value proposition of living up to our social responsiblility as a caring corporate organisation. We are working with a passion to see to the imminent end of all forms of malaria in the country"
Idris added: "At a time like this when it has been reported that about 90 per cent of the malaria cases in the world are found in Africa among young children and pregnant mothers, we are left with no other choice than take the message to them in the hospitals, clinics, healthcare centres, market places, town square as well as their homes, all in a bid to reach and enlighten them.
Speaking on the use of the net, the Activation Manager of the company in Edo state, Obaseyi Awoyinfa told the women that all they needed do was to simply remove the net from the pack and spread it under a shade for one day before hanging it on their beds.
"The net comes with six ropes for easy hanging. Interestingly, the pre-treated net can be washed when dirty with toilet soap to retain its effectiveness for a minimum of 21 washes", he added
Written by Muda Oyeniran, Lagos
